Black Hills Harley hosts launch party for 2021 lineup

RAPID CITY, S.D. — Black Hills Harley Davidson hosted a new model launch party for their 2021 lineup this weekend.

Motorcycle connoisseurs were able to learn all about the brand new features of the new and improved bikes, including a live demonstration. Free lunch, as well as happy hour drinks, were served for all in attendance.

Chief Executive Officer, Al Rieman, says showing the 2021 collection during winter months was an intentional change.

“This change follows our riding season a little more closely. When you’re in the end of August, there’s still a lot of summer riding season. Yet another four…five…six weeks and that’s a hard time to start new product, because there’s not enough time to get the excitement and then it starts to get cold and the winter goes down,” Rieman said.

Al says he is happy with the turnout and the amount of interest in the new product, and believes it correlates to riders getting ready for the upcoming riding season.