RAPID CITY, S.D. – With the tourism season getting ready to kick off, Visit Rapid City can also be getting ready for a new season and new changes.
Brook Kaufman is likely one of the metropolis’s latest residents, and as of Tuesday morning, the latest President and CEO of town’s official advertising group.
“I actually assume that in my first 12 months my prime precedence,” Kaufman acknowledged. “Is to say ‘how do I get actually hyper-focused on this group in order that we’re doing every part we might be doing to drive this place ahead.’”
A Nebraska native, she comes from a background of tourism work with expertise in each Denver and Casper markets.
During her time with Visit Casper, she labored on creating year-round advertising campaigns and town’s first grasp plan involving group stakeholders. And after the final seven years in Wyoming, she is prepared to hit the bottom operating in Rapid.
One of the numerous concepts she has contains youth sports activities, seeing extra financially-beneficial use in them.
“Obviously particularly in shoulder seasons youth sports activities is a giant financial driver, or it may be,” she defined. “So I actually need to discuss what a extra formalized effort in that house or that section of tourism would appear to be.”
And as she will get prepared to current that and a large number of different concepts to a committee Wednesday, her first main process with Visit Rapid City, she appears to assist carry town into an even bigger highlight.
“I used to be actually excited to be in a vacation spot that has really what the American traveler is trying for proper now, so it seems like a win-win to be right here and I’m actually excited to get began.”
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