RAPID CITY, S.D. — May 3 is called Travel Rally Day, a day throughout National Travel and Tourism Week to highlight the significance of native journey industries. This 12 months’s theme is the longer term of journey.
Joined by group enterprise leaders and metropolis officers, Visit Rapid City President and CEO Brook Kaufman mapped out her plans for the longer term of journey to the Rapid City and Black Hills area.
Kaufman is bearing in mind the dramatic impact the final two years have had on journey into the state and making use of it to this season and these to return.
“South Dakota actually did have what the American traveler desires, and they proceed to have it,” Kaufman stated. “So now for us, it’s to say – how can we do this sustainably, how can we do this responsibly, how can we shield these property.”
According to Kaufman, American vacationers search for trip components equivalent to highway journeys, wide-open areas and nationwide parks. During the 2021 season alone, over 13 million guests vacationed within the state, contributing greater than $4 billion in income throughout their keep.
Both Rapid City and Pennington County additionally noticed an uptick in guests, as effectively ashundreds of hundreds of vacationers passing via.
However, this 12 months as worldwide markets open once more, state tourism officers are additionally prepared to achieve out to international markets as soon as extra.
“We’ve stored that messaging going all through the pandemic. So, we have now been staying prime of thoughts for these guests that perhaps weren’t in a position to journey to South Dakota prior to now few years,” Global Travel Trade Director for Travel South Dakota, Cole Irwin stated. “But now they know, since borders have reopened, South Dakota’s an awesome vacation spot for them. Especially in the event that they wish to get that wide-open areas, the good outside and historical past that we have now right here.”
Plans are presently within the works to take care of the state’s points of interest that maintain bringing folks again – one thing Kaufman takes pleasure and care in doing.
“It’s a neat place to be on the precipice of saying – how can we set this up for the longer term,” Kaufman stated. “I feel that’s one of our duties to this place – is how can we guarantee that we’re doing our half immediately to guarantee that it’s what it’s imagined to be sooner or later.”
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